Catalano Press Campaign 2025/1
ADV 2025
In its new 2025/1 press campaign, Catalano explores a refined and minimalist aesthetic that emphasizes textures and interaction with natural light. The centerpiece of the scene is the Zero collection in the new elegant Cement finish, together with the H3 Solid shower tray, for a contemporary bathroom environment where form and function coexist in perfect harmony.
The architectural setting, featuring soft surfaces, harmonious curves, and openings to the outside, enhances the clean design and the warm, velvety color of the Cement ceramic. The countertop washbasins, wall-hung sanitary fixtures, and shower tray integrate seamlessly into the space, confirming Catalano’s approach to design focused on aesthetic coherence and material innovation. A visual concept that emanates feelings of calm and lightness, where every component is designed to accompany daily routines with style and naturalness.
Catalano Press Campaign 2025/1: The Materiality of the Zero Collection in Cement Finish
